Sewing Seeds Of Change: UNIQLO Partners With Nature Group To Plant 100,000 Tree

Photo by Marita Kavelashvili

UNIQLO, the Japanese clothing retailer known for its minimalist basics, announced this week a new partnership with The Nature Conservancy, the global environmental nonprofit, to support reforestation efforts across the United States.

The company is contributing $150,000 to The Nature Conservancy’s Plant a Billion Trees program, an initiative that aims to restore forests and combat climate change. The donation from UNIQLO will go toward planting 100,000 trees in vital forests this year, including areas like the Upper Great Lakes, Central Appalachia, the North Woods, Longleaf Pine Forests, the Mississippi Delta, and Shortleaf Pine Forests.

“We’re very proud to support The Nature Conservancy in their critical work around reforestation,” said Jean Shein, UNIQLO’s Global Director of Sustainability, in a statement. “UNIQLO’s brand purpose is to help make everyday life better, and we’re committed to helping preserve nature for all to continue to enjoy.”

Planting new trees helps promote biodiversity, filter fresh water, absorb carbon dioxide from the atmosphere, and build healthier ecosystems, according to The Nature Conservancy. The nonprofit aims to plant one billion trees worldwide to mitigate the effects of climate change and mass extinction.

“UNIQLO and The Nature Conservancy share the belief that we must act now to protect our planet from climate catastrophe and biodiversity loss, and we’re delighted with our new partnership,” said Meg Goldthwaite, Chief Marketing & Communications Officer at The Nature Conservancy. “Together, we can raise awareness of the critical role forests play in sustaining our planet.”

The collaboration aligns with UNIQLO’s sustainability efforts and its LifeWear clothing philosophy of timeless, high-quality basics. The affordable apparel brand has pledged to reduce its environmental impact and recently launched a line of recycled fleece jackets.

“Every day we’re inspired by nature’s beauty, boundless potential, and precious fragility,” said Shein. “We’re proud to support The Nature Conservancy’s efforts to conserve and renew our forests so future generations can experience nature’s wonder.”

The Nature Conservancy, founded in 1951, has protected more than 119 million acres of land and 5,000 miles of rivers worldwide. The global nonprofit addresses threats to conservation in 72 countries and territories through science-based solutions and partnerships with local communities, governments, and businesses like UNIQLO.

Explore more topics
Prolific News
Related news stories