Algo Partners with Bloomberg Philanthropies for Innovative Video Campaign Tracking Global Coal Plant Closures

Algo Partners with Bloomberg Philanthropies for Innovative Video Campaign Tracking Global Coal Plant Closures

Data-visualization studio Algo collaborates with Bloomberg Philanthropies to pioneer the Bloomberg Coal Countdown, employing cutting-edge video automation to visually represent the closure of coal plants worldwide.

Algo, a data-visualization studio specializing in video automation, helped Bloomberg Philanthropies create a campaign that creates videos to track the closure of coal plants around the world.

The Bloomberg Coal Countdown has been tracking & sharing data to help equip government, businesses, and financial decision makers with free, transparent, and comprehensive data on the world’s progress toward phasing out coal power. Bloomberg Philanthropies came to us with a clear brief: turn their website data into a shareable video template showcasing a country’s state of usage of coal power & how it’s trending. 

We used colors, multiple graph types, and maps to illustrate each country’s coal data which allow the viewers to understand how their governments are investing in cleaner energy and into changing the climate emergency that we’re currently facing.

“If you can’t measure it, you can’t manage it” says Michael R. Bloomberg, founder of Bloomberg Philanthropies and UN Special Envoy on Climate Ambition and Solutions. It’s true – free & transparent data are essential to accelerating and tracking the countdown to a clean energy future. We are beyond excited to join this effort to help better inform the public in the fight against coal and climate change. 

Algo.tv is an international design studio with a focus on motion design, data visualization and video automation, specialized in building dashboards that turn data into videos, at scale. They work with innovative startups as well as big companies such as Bloomberg, The New York Times, Ferrero and MSF.

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Prolific News
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