Expretio Enlists Positive Story to Boost UK and European Rail Market Presence

Expretio, a leading provider of rail revenue management technology, has engaged UK-based public relations firm Positive Story to enhance its visibility and support expansion efforts across the UK and Europe.

Operating under Modaxo and ultimately Constellation Software, Expretio employs artificial intelligence and machine learning to assist rail operators in increasing revenue and improving passenger services. With over two decades dedicated exclusively to the rail sector, its technology is utilised by more rail operators than any other revenue management provider, including approximately one third of the UK’s train operating companies. The company also serves clients in continental Europe and North America.

Jane Griffin, founder of Positive Story, commented: “Expretio has a strong track record in rail revenue management and established relationships with leading rail operators, but it has also been described as ‘rail revenue’s best kept secret’. I’m looking forward to working with the team to ensure its expertise and results are more widely recognised across the industry.”

Expretio’s platform, Appia, is specifically designed for rail operators to optimise pricing and forecast demand through advanced dynamic pricing and AI-driven insights. The system enables operators to sell the right product to the right traveller at the right time, via the right channel, and at the right price, thereby providing greater control over demand curves. Its flexible, API-driven architecture facilitates integration with broader rail systems, allowing operators to maintain technological flexibility and commercial independence.

Peter Cramon, Sales and Marketing Director at Expretio, stated: “We’ve spent more than 20 years focused solely on revenue management for rail operators. But as the market evolves, increasing our visibility and clearly communicating our value is essential. Jane’s global experience across rail, infrastructure and technology communications makes Positive Story a strong fit as we look to grow.”

Griffin is an award-winning Chartered PR practitioner and serves on the committee of the CIPR Independent Practitioners Network. Prior to founding Positive Story in 2021, she held senior communications roles at Eurotunnel, Network Rail, ATOC, Angel Trains Group (part of RBS Group), BAE Systems, and Bechtel, delivering communications across rail, infrastructure, engineering, and technology sectors both in the UK and internationally.

Since its inception, Positive Story has supported B2B technology, infrastructure, and engineering companies throughout the UK and Europe in enhancing their reputations and driving commercial growth.