Handcrafter Liqueur Wins International Accolades
South Warwickshire – St Maur elderflower liqueur, handcrafted by William and Kelsey Seymour, Earl and Countess of Yarmouth, continues to make waves on the international stage. The exquisite liqueur has been honored with the Best in Category, International Liqueurs award at The American Distilling Institute International Spirits Competition held in the United States.
This latest accolade adds to the growing list of prestigious industry awards bestowed upon St Maur. The liqueur has previously been recognized with The Las Vegas Global Spirits Gold Award, Best English Floral in the World Liqueur Awards, and a Great Taste Award with a 2-star rating. The recent triumph includes another international achievement, as St Maur received a Gold Medal in The Swiss Spirits Review.
The American Distilling Institute (ADI), founded in 2003, is the oldest and largest trade association dedicated to craft distilling worldwide. Its renowned spirits competition serves as a platform for small-batch, independently-owned distillers, providing them with valuable exposure and recognition within the craft distilling community.
William Seymour expressed his delight, stating, “It’s fantastic to witness the success of our little drop from over here in the US. We take great pleasure in introducing our quintessential taste of England to consumers around the world. These international awards further validate our efforts in sharing the beauty of our corner of England.”
The expert panel of judges at the competition consisted of highly respected professionals in the spirits industry, including journalists, distillers, mixologists, consultants, educators, bartenders, importers, and brand ambassadors. The judges’ tasting notes commended St Maur for its elegant fragrance, intense notes of elderflower, well-balanced sweetness, and pleasant complexity on the palate.
St Maur is a meticulously handcrafted premium elderflower liqueur from the Heart of England, with its origins tracing back to a drink created for guests at the couple’s wedding, held at William’s ancestral home, Ragley Hall. The brand epitomizes 1,000 years of heritage and family, reflected in everything from the recipe and label designs to the name itself.
The essence of St Maur lies in its provenance. The logo’s map coordinates lead to Ladies Wood and an elder grove in the ancient Ragley Woodlands, cared for by the Earl of Yarmouth Estates. The elderflower used in the liqueur is harvested from this grove and the hedgerows of their family farm in Alcester by friends and family members.
The bottle features a red-legged partridge, serving as the brand’s mascot, which was successfully introduced to England in the 19th century by Francis Seymour, the 5th Marquess, an ancestor of William Seymour.
St Maur is a versatile contemporary liqueur, crafted with the four essential components of a cocktail – a base spirit, a sweet and sour element, flavor, and appearance. It can be enjoyed in various cocktails and long drinks, such as a simple fizz with soda, tonic, or ginger ale, a “royale” with champagne, on the rocks, or even neat.
In addition to their expertise in crafting the liqueur, William has also mastered the art of mixology. He has launched cocktail masterclasses using St Maur, showcasing unique creations like the brand’s own take on the English Martini, made with gin and fresh rosemary.
