Hurtigruten Expeditions Partners with BRACENET to Upcycle Marine Waste into Wearable Accessories
Leading Sustainable Adventure Travel Company Takes Steps Towards Net Positive Impact
Hurtigruten Expeditions, renowned as the world’s most sustainable adventure travel company, has proudly announced its collaboration with BRACENET, a German upcycling initiative dedicated to ocean protection through the recovery and upcycling of marine waste. In a bold move to further its commitment to sustainability, the cruise line will transform old fishing nets and marine waste into practical and wearable accessories, including lanyards, bracelets, and keychains, for both guests and crew.
BRACENET will be responsible for creating lanyards that hold key cards used throughout the sailing, making them an essential part of the onboard experience for Hurtigruten Expeditions’ guests and crew. By using a combination of mooring ropes, which secure ships in harbors and often face wear and tear due to friction, and old fishing nets, the cruise line aims to repurpose these materials and raise awareness of the marine waste problem plaguing our oceans.
Stefan Engl, VP of Hotel Operations at Hurtigruten Expeditions, expressed his enthusiasm for the venture, stating, “Every Hurtigruten Expeditions crew member, as well as all guests, will receive these upcycled lanyards. Apart from being a practical accessory to attach essential cards and tickets, we hope that by being wearable, they will also initiate conversations about the impact of unmanaged waste on the unique nature and animal life guests see during their expedition and the conscious steps they can take in contributing to preservation efforts.”
The upcycled lanyards offer guests the option to return them for future use or take them home as keepsakes, allowing for responsible waste management and creating lasting souvenirs for passengers. This innovative initiative marks a significant addition to Hurtigruten Expeditions’ ongoing sustainability efforts, which are seamlessly integrated into the onboard experience.
The partnership with BRACENET complements the company’s Green Stay initiative, where Hurtigruten Group donates to charity for each night guests opt not to have their cabins cleaned, effectively reducing water, power, and detergent consumption. The cruise line also actively manages and monitors food waste, striving for a 30% reduction, and engages in various Citizen Science projects, such as beach clean-ups.
Hurtigruten Expeditions has long been a pioneer in sustainability within the industry. In 2019, it launched the world’s first hybrid-powered cruise ship and continues to lead the way towards achieving emission-free travel by 2050 and zero waste by 2030. The company’s proactive approach includes early actions like the ban on single-use plastics and heavy fuel oils back in 2018. This latest endeavor exemplifies how every aspect of Hurtigruten Expeditions’ business is an opportunity to protect and preserve the planet’s natural beauty, setting a shining example for the travel industry’s sustainable future.
For more information about Hurtigruten Expeditions and its immersive expedition cruises, please visit www.hurtigruten.com.