SEVEN BRO7HERS Brewing Launches Exclusive Pineapple Pale Ale in ASDA Stores for Summer 2023

Seven Bro7hers launches Pineapple Pale in ASDA

SEVEN BRO7HERS BREWING CO, a Salford-based brewery, is set to launch its Pineapple Pale Ale exclusively in ASDA stores for the summer of 2023. Starting from May 25th, this fruity 440ml pale ale will join the supermarket’s rotation of craft beers, alongside the brewery’s popular Juicy IPA that has been a permanent fixture in stores since 2021.

The Pineapple Pale Ale, available at an RRP of £3.00, will be stocked in 280 ASDA stores across the UK. With a refreshing 5% ABV, this beer offers a tangy pineapple flavor, making it the ideal choice for those seeking a light and fresh summer drink, perfect for BBQ season.

Originally created as part of a celebration series by head brewer Jack Dixon in 2021, the vegan beer has been tweaked and reworked to cater to ASDA’s customer profile. Due to its popularity, it will be available in stores until November.

Jack Dixon, a member of the talented brewing team at SEVEN BRO7HERS, has been instrumental in creating some of the brewery’s most exciting brews, including their upcycled cereal beers in collaboration with Kellogg’s and the award-winning Honeycomb Pale Ale, which has also been featured as an ASDA special.

Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, expressed his pride in seeing the Pineapple Pale Ale launch in ASDA stores. He commended the brewing team’s talent in crafting a fresh, fun, and sessionable beer that is perfect for the summer season. McAvoy highlighted the significance of having the special edition range available at ASDA, one of the UK’s largest superstores, as it provides customers with an opportunity to explore the brewery’s offerings and makes craft beer accessible to a wider audience. He also acknowledged the challenging climate for the beer industry and noted that this achievement supports the brand’s growth.

In addition to the ASDA launch, SEVEN BRO7HERS recently collaborated with ALDI to create two unique beers, the Watermelon Pale Ale and Passion Fruit Pale Ale, as part of the ‘Hop Foundry’ range, which are now available in 850 ALDI stores nationwide.

SEVEN BRO7HERS has been expanding its listings portfolio over the past two years and can currently be found in select Co-Op & SPAR stores, Booths Supermarket, and Amazon. This month, the brewery also introduced its first ‘Helles’ lager to its core range, catering to lager enthusiasts and further establishing its presence in the industry.

Founded in 2014 by the McAvoy brothers, SEVEN BRO7HERS BREWING CO draws inspiration from their father’s home-brewing ventures in their home cellar. In January 2023, the brewery joined forces with SIS4RS DISTILLERY, bringing together all 11 McAvoy siblings under one roof in Salford and solidifying SEVEN BRO7HERS BREWING CO as the largest family-owned alcohol business in Europe.

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