Bone Idyll Expands Retail Presence with Waitrose Listings in London

Bone Idyll's Waitrose debut collection, features their spirits and RTD cocktail ranges

Award-Winning Artisanal Spirit Brand Now Available in Select Waitrose Stores, Including Kingston Upon Thames

Bone Idyll, the acclaimed distillery and mixology experts hailing from Kingston Upon Thames, have recently secured a significant milestone in their retail expansion strategy. The brand has successfully secured five listings in Greater London Waitrose stores, including their hometown of Kingston Upon Thames, as well as Surbiton, Twickenham, New Malden, and Raynes Park. This exciting development allows customers to enjoy three signature pours from Bone Idyll’s highly anticipated debut spirit and ready-to-drink (RTD) Cocktail collection: the ever-popular Pink Gin, the tantalizing Passion Fruit Daiquiri, and the critically acclaimed Aged Rum.

The heart and soul of Bone Idyll lies in the art of mixology, with their team meticulously crafting small-batch blends at their Kingston Upon Thames distillery, gin school, and bar. Developed by Sam and Alex Berry, a talented husband and wife duo who are not only adored by locals but also respected restaurateurs in the area, Bone Idyll has earned a devoted following. They remain committed to further expanding and evolving their product range throughout 2023.

The inclusion of Waitrose stores marks another significant milestone in Bone Idyll’s retail journey, following their recent partnership with Majestic Wine, which saw their products available in 84 stores. Sam Berry, co-founder of Bone Idyll, expressed his delight at being recognized as one of the local brands to watch by Waitrose. He eagerly anticipates introducing their unique collections and culture to both Waitrose customers and existing supporters. Berry also hinted at forthcoming in-store promotions and tasting experiences that will allow customers to fully appreciate the distinct offerings of Bone Idyll.

The Waitrose Collection by Bone Idyll is now available for purchase in-store, offering a range of meticulously crafted spirits with unique flavor profiles. Here are some highlights:

1. Pink Gin – £35
This understated and elegant gin boasts a delicate sweetness, complemented by pink pepper spice and floral fruitiness. It’s a cut above the rest.

Botanicals: Pink Peppercorn, Raspberry Leaf, Fresh Raspberries, Grapefruit Peel, Cardamom, Orris, Coriander Seed, Juniper, Lemon Peel.
Serve With: A sprig of mint, raspberries, and a knowing wink.
ABV: 40% – 70cl

2. Passion Fruit Daiquiri – £30.00
Bone Idyll takes the classic daiquiri to new heights with their Botanical Rum, infusing tropical vibes into every sip and challenging the drink’s traditional crown.

Ingredients: Bone Idyll Botanical Rum, Citric Acid, Passionfruit, Salt.
Serve With: Enjoy on the rocks, with a passionfruit garnish as an option.
ABV: 20% – 70cl

3. Aged Rum – £34
Designed for the connoisseurs, this Aged Rum harmoniously blends the deep, funky bassline of Guyana with lighter, brighter tones from Barbados and the Dominican Republic, delivering an extraordinary at-home drinking experience.

Notes: Rich peaches and cacao.
Serve With: Mix a double measure with The London Essence Roasted Pineapple soda, garnish with a pineapple wedge, and let the banging soundtrack enhance the enjoyment.
ABV: 45% – 70cl

In addition to the expanded retail presence, Bone Idyll is embarking on a Summer Tour, showcasing their exceptional spirits at various food, drink, and lifestyle festivals. Fans and newcomers can meet Sam Berry and his team at events such as Pub in the Park Wimbledon, Hampton Court Artisan Fayer, Pub in the Park Marlow, Gin and Jazz in Royal Tunbridge Wells, Junipalooza in London, Imbibe Live in London, Manchester Rum Show, Pub in the Park Brighton, BBC Good Food Festival at Goodwood, Hampton Court Food Festival, Pub in the Park Chiswick, Gin & Jazz in Tunbridge Wells, and the Hampton Court Festive Fair.

Bone Idyll’s presence in Waitrose stores and their participation in these festivals further solidify their position as an exciting and innovative player in the artisanal spirits market. As Bone Idyll continues to captivate palates and win hearts, their journey promises to be one filled with extraordinary flavors and memorable experiences.

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