Nosotros Tequila Expands Distribution in Texas Through Partnership with Spec’s

Nosotros Tequila Expands Distribution in Texas Through Partnership with Spec's

Premium tequila brand Nosotros Tequila & Mezcal has significantly expanded its retail availability in Texas through a new distribution agreement with Spec’s Wines, Spirits & Finer Foods.

The fast-growing brand will now be carried in 48 additional Spec’s liquor stores statewide thanks to a partnership with distributor Republic National Distributing Company (RNDC). This growth builds on Nosotros’ debut in Texas in 2020 and strong existing presence in bars, restaurants and hotels.

“We’re excited about strengthening our presence in Texas in partnership with RNDC and Spec’s,” said PJ Dwyer, Chief Revenue Officer at Nosotros. “Tequila is the most popular liquor of choice among Texans, and we’re thrilled Nosotros is becoming increasingly available to them.”

Spec’s is one of the largest alcohol retailers in Texas, giving Nosotros a major new foothold in Houston and expanded reach in Dallas, Fort Worth, Austin and San Antonio.

Sales of Nosotros’ additive-free tequilas and mezcal in Texas have doubled since 2022, mirroring the rising national demand for premium agave spirits. The category is projected to reach $24 billion by 2030, according to Allied Market Research.

“We’re looking to replicate the stronghold we have in California –– the largest market for agave spirits –– in Texas by increasing our on and off-premise points of distribution,” said Nosotros Co-Founder and CEO Carlos Soto.

The brand’s growth in Texas builds on its successful national expansion through partnerships with distributors RNDC, Southern Glazer’s Wine & Spirits and Breakthru Beverage Group.

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