NYX Professional Makeup Collaborates with Warner Bros. for “Barbie The Movie” Makeup Collection

NYX Professional Makeup Collaborates with Warner Bros

NYX Professional Makeup, the renowned beauty brand known for its commitment to authenticity and diversity, has announced the launch of a limited-edition makeup collection in partnership with Warner Bros. Pictures. This exclusive collaboration celebrates the upcoming summer event film “Barbie,” set to hit theaters in July. With this collection, NYX Professional Makeup aims to embody its core brand values and leverage a diverse range of partners and creators to bring the world of Barbie to life both online and in real life.

The eagerly anticipated “Barbie The Movie” makeup collection by NYX Professional Makeup is inspired by the vibrant colors and electrifying energy of the film. The assortment includes a variety of exciting products, such as two new shades of Jumbo Eye Pencil sticks in vibrant pink and electric blue, Jumbo Lashes featuring wisps of Barbie pink, credit card-sized mini shadow palettes accompanied by a collectible mini Butter Gloss keychain, a mini cheek palette with two blushes and a highlighter, two Smooth Whip Matte Lip Creams, a Butter Gloss in an exclusive Barbie Land Pink shade, and a mirror compact designed like a flip phone.

The new “Barbie” movie, featuring an ensemble cast from around the world, transports audiences to the vibrant world of Barbie Land, where every day is filled with excitement and Barbie can be anything she dreams of, including President. NYX Professional Makeup, a brand deeply committed to diversity and artistic expression, plans to amplify the film’s themes of empowerment through a global campaign. This campaign will showcase a diverse cast of Barbies and Kens, engage global influencers who align with the brand’s core values of embracing authenticity and diversity, and collaborate with creators representing various ethnicities, body types, sexual orientations, and genders.

To further commemorate the film’s release, NYX Professional Makeup is teaming up with Warner Bros. Discovery, Mattel Philanthropy, and the Barbie Dream Gap Project on a social impact initiative to benefit the renowned humanitarian organization, Save the Children. As part of this initiative, NYX Professional Makeup invites fans to repost a custom, immersive Instagram filter co-branded with Save the Children and Barbie. By sharing this filter between July 10 and July 28, 2023, NYX Professional Makeup will donate $1 to Save the Children for every share, up to a total of $25,000. These contributions will support Save the Children’s mission to provide education and learning tools to empower countless girls worldwide and help them turn their dreams into reality.

Yann Joffredo, the Global Brand President of NYX Professional Makeup, expressed his excitement about the collaboration, stating, “As a beauty brand rooted in entertainment, we’re thrilled to partner with an iconic studio like Warner Bros. on the new movie Barbie. The themes of empowerment and embracing inner beauty in the movie align deeply with our core values of advocating for self-expression and exploring your boldest potential. The new movie release has sparked so much nostalgia among its fans throughout the world, and we’re excited to play a role in building upon this momentum even more!”

The NYX Professional Makeup “Barbie The Movie” collection is currently available on nyxcosmetics.com and will be accessible at ULTA stores nationwide starting June 25th. Following that, the collection will have a global release across all retailers on July 1. Beauty enthusiasts and Barbie fans alike can now embrace their inner glamour with this exquisite makeup collection inspired by the iconic doll’s adventurous world.

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