Prada Unveils Game-Changing “Skin & Color” Collection with Visionary “Rethinking Beauty” Campaign

Prada Unveils Game-Changing "Skin & Color" Collection with Visionary "Rethinking Beauty" Campaign

In a groundbreaking move, luxury fashion house Prada introduces the world to its revolutionary “Prada Skin” and “Prada Color” collections, setting a new paradigm for beauty with their “Rethinking Beauty” campaign. The iconic brand embarks on a journey to redefine beauty norms and expectations, paving the way for fresh perspectives and boundless possibilities.

Prada Skin is a testament to the brand’s unwavering commitment to innovation. Through adaptive skin technology, the Augmented Skin range harnesses the skin’s inherent resilience, enabling it to renew, regenerate, and strengthen itself. It’s a transformative approach to skincare, empowering individuals to embrace their natural beauty confidently.

On the other hand, Prada Color reimagines self-reinvention as a form of self-expression, presenting a captivating array of colors and textures inspired by the brand’s visionary world. The makeup collection is an eclectic curation that thoughtfully draws from Prada’s heritage and artistic inspirations, resulting in a harmonious blend of sophistication and playfulness, simplicity and versatility.

The “Rethinking Beauty” campaign is a testament to Prada’s vision, encapsulating the brand’s DNA and philosophy through enigmatic codes. These codes, representing technological prowess and creative processes, intertwine throughout the campaign. Light, a symbol of ethereal performance, surrounds each product, creating luminous halos that transcend the boundaries between coding and reality.

Guided by Prada’s iconic Green and Triangle, the campaign seamlessly blends heritage and innovation, symbolizing a hyper-tech metamorphosis. A visionary collaboration across diverse creative minds bridges the physical and digital realms, epitomizing the brand’s progressive spirit.

The Prada “Rethinking Beauty” campaign debuts worldwide across print, digital, and outdoor media on August 1st. With creative experimentation and playful exploration, Prada invites everyone to embrace their individuality and embark on an unconventional and ever-evolving beauty journey.

Photographer and Director Tim Elkaim, alongside Director of Photography Benoit Delhomme, captures the essence of the Prada Skin & Color Collection. Tomorrow Bureau lends its artistic brilliance to create captivating 3D visuals. Global Creative Makeup Artist Lynsey Alexander and Global Creative E-Makeup Artist Inès Alpha contribute their expertise, enhancing the campaign’s innovative spirit. Models Lucas El Bali, Selena Forrest, Dara Gueye, Greta Hofer, Chenyin Qi, and Guinevere van Seenus add a touch of elegance and diversity to the visionary campaign.

Prepare to embrace a new era of beauty as Prada’s “Skin & Color” collection takes the world by storm, blurring the lines between tradition and cutting-edge innovation. The future of beauty starts here, with Prada leading the way in redefining beauty for the bold and daring.

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