Cape Town’s The Ethical Agency Secures B Corp Certification with Outstanding Impact Score

The Ethical Agency (TEA), a digital and creative firm based in Cape Town specialising in sustainability and ESG communications, has officially attained B Corp Certification. The agency achieved an Overall B Impact Score of 111.7, surpassing the 80-point threshold required for certification and more than doubling the global median score of 50.9 for assessed companies.

Granted by B Lab, the certification recognises businesses that meet stringent criteria for verified social and environmental performance, transparency, and legal accountability. TEA’s high score positions it among the top-performing digital agencies certified in Africa, reflecting its enduring dedication to ethical and transparent business operations.

“Earning B Corp certification is a clear validation of the framework we have built at The Ethical Agency since 2017,” stated Brett Jefferson, Founder and CEO of TEA. “It confirms that our approach of balancing purpose with professional excellence is meeting high international standards.”

Strong Performance Across Key Impact Areas

The B Impact Assessment measures companies in five categories: Governance, Workers, Community, Environment, and Customers. TEA’s score of 111.7 indicates robust performance across all these domains, demonstrating that responsible business conduct can align with commercial success and creative quality.

In line with its commitment to digital sustainability, TEA is recognised by The Green Web Foundation as a verified provider of website hosting powered entirely by renewable energy. This emphasis on clean technology ensures that the digital infrastructure offered to clients utilises renewable sources.

Assurance for Clients and Partners

For organisations seeking a creative agency prioritising social and environmental impact, TEA’s B Corp status offers independent, third-party verification of its ethical operations. This makes the agency an ideal partner for NGOs, UN agencies, and progressive businesses managing ESG reporting and sustainable communications challenges.

The Ethical Agency encourages current and prospective partners to explore collaboration opportunities focused on impact. Further details about TEA’s certification and services are available at ethical-agency.com.