Vievé Protein Water Brand Secures Major Retail Listing with WHSmith Airport Stores Across Europe

In a significant milestone for Vievé, the innovative protein water brand has secured a massive retail listing with WHSmith airport stores across Europe. Starting from June 1st, Vievé’s range of naturally flavoured protein waters will be available in 60 WHSmith airport locations spanning Spain, Ireland, Belgium, and The Netherlands.

With three enticing flavours to choose from—Strawberry & Rhubarb, Watermelon, and Peach & Raspberry—travellers will now have the opportunity to rejuvenate on the go with a refreshing drink infused with a protein boost of 20g in every bottle.

Rafael Rozenson, founder and CEO of Vievé, expresses his excitement about this development: “This is a very exciting time for Vievé, as we’ll now be able to target a huge range of customers travelling all over the world. Our drinks are incredibly refreshing and full of flavor, and we’ve worked hard to create products that taste amazing while still providing that protein boost that so many customers are now looking for.”

Vievé’s range of protein waters is specially formulated with 20g of protein per bottle, zero carbs, and no added sugar. Designed as hydrating protein drinks for busy, active individuals on the move, these beverages cater to the growing demand for functional drinks that are both delicious and nourishing.

Rafael further emphasizes the significance of this retail listing, stating, “This is the first major retail listing for Vievé and the first time we’re re-entering the EU since Brexit. We’ve been experiencing several years of impressive growth, ranging between 70-100% year on year. This growth trend confirms the increasing demand for functional drinks that are not only delicious but also hydrating.”

Since its launch in 2018, Vievé has been dedicated to creating a range of protein drinks and powders. The protein water lineup currently boasts five delectable flavors: Strawberry & Rhubarb, Watermelon, Peach & Raspberry, Orange & Mango, and Citrus & Apple. Selected WHSmith airport locations will now offer Vievé’s range to cater to discerning customers in search of refreshing and protein-enriched beverages.

This remarkable retail listing marks a significant step forward for Vievé, as the brand continues to make waves in the protein drink market, satisfying the thirst and nutritional needs of travelers throughout Europe.

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